On February 21st, Brie Larson clarified some of her earlier comments that as of late haven taken on a life of their own. This clarification, and the subsequent articles in its wake, looks a whole lot like damage control, mandated by Disney.
Then you might wonder, why the need for damage control? Over the course of the last few days, we’ve seen social media reactions to the movie itself, proclaiming it to be one of the best Marvel movies yet, as well as articles claiming that the opening weekend projections are up from 100 to 120 million, so what’s the problem?
In this editorial, @AndreEinherjar will explore just what this problem is, and explain why this is damage limitation; before moving onto the most recent boxoffice tracking figures, and finally, what the early social media reactions say about the movie – and how much stock we should put in those reactions.
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